#6: Invoke Emotions in Emails
Emails should let people feel pleasure, below are 2 emails showing ways that customers can use their credit card benefits to stay healthy while spending more time at home (American Express Essentials) and satisfying wanderlust with vicarious travel to digital destinations (Chase Sapphire Preferred). (thefinancialbrand.com)
Email marketing is up to 40 times more effective than social media, according to a study done by McKinsey & Company. (digitalagencynetwork.com)
Large companies targeting small businesses, like Vistaprint and DirectMail.com, offer mailing lists at affordable prices. Boutique and high-end email marketing and mailing list firms can offer more tailored lists that fit your business more closely, and such firms usually offer other marketing services, such as copywriting and graphic design, as well. (business.com)
On writing a compelling subject line, "You almost treat it like it's that one sentence in a movie poster that gets you to watch the movie," Bernard of Bombchel Factory said and created a "We Have A Mask For You" email (techtarget.com).