#7: 20 Tips for Email
Just sharing 20 tips and information about the GDPR which is stricter than I thought.
20 of the Best Email Blast Tips to Build Brand Recognition - Business 2 Community (business2community.com)
Summary:
1. Don't Think of It as an Email Blast.
2. When It Comes to Your List, Think Quality, Not Quantity.
3. Keep Your Brand Front and Center.
4. Be Consistent.
5. Get to the Point.
6. Personalize Where You Can.
7. Time Your Emails.
8. Embed Hyperlinks.
9. Write to Your Audience.
10. Use Imagery to Captivate Attention.
11. Make Them An Offer They Can't Refuse
12. Make It Easy to Take Action.
13. Give Multiple Options For Maximum Convenience.
14. Use Social Media Widgets.
15. Only Blast Opt-Ins.
16. Clean Your List Regularly.
17. Send a Test to Yourself First.
18. Make Your Emails Interactive.
19. Keep Your Contact Information Prominently Visible.
20. Always Provide Value.
Email Marketing in the Age of the Digital Privacy Laws - Business.com (business.com)
Summary:
Data regarding the open rate and click-through rate of each individual user is considered personal information; if a user requests their data be removed, you must not only delete their email address from your list but also any data gleaned from their engagement with your email marketing campaign as well.
While these fines are not nominally as steep as the maximum penalties permitted under the GDPR, it is best to avoid them, as they stack per violation; that means if you repeatedly violate the consent requirement for thousands of email addresses in your email marketing campaign, you could be on the hook for a significant sum.
Here are some of the frequently asked questions entrepreneurs have about their email marketing campaigns and how they can avoid unintentionally violating data privacy laws like GDPR and CCPA.
Data privacy laws generally stipulate that users must knowingly consent to be contacted via email before a company can legally do so.
Sharing user data with another company without explicit user content and a clear business purpose for doing so is likely to constitute a data privacy violation.