#8: Learn 5 Marketing Hacks
Five Email Marketing Hacks Used by Marketing Executives - Martechcube (martechcube.com)
Summary: The average ROI of an email campaign is $38 for every $1 spent.
Improve Your Email’s User Experience
Show the value of your email in the title
Collect as Much Data About Your Subscribers as Possible
Check and ask what they liked
Promote Someone Else’s Content That Compliments Yours’
Leverage Reciprocity to Generate More Sales
Moz gives a free access to their course for the email they collect.
Encourage Engagement Across Inactive Subscribers
How Small Business Owners Can Integrate Social Media Marketing and Email Marketing to Generate Better Results - Business 2 Community (business2community.com)
Summary:
Showing your social account in your email helps to increase engagement on social media platforms, helping people to feel more connected to your brand, and also giving mailing list subscribers value.
You can post a link or use lead ads to encourage people to sign up for your email list without them leaving the social media platform.
You have the option to upload your subscriber list to several social media platforms like Facebook, Twitter, LinkedIn, among others.
Through this list, follow your subscribers on social media, and proceed by creating a customer list of running promoted social media campaigns to arouse interest in your brand and what you have to offer.
When you use multiple platforms to offer opportunities, you widen your reach to prospects and customers as well as create new opportunities for engaging with them.