Issue #1: AI Email Marketer in eBay
Issue #1: AI Email Marketer in eBay
Today’s main news is the use of AI by eBay.
eBay uses AI to drives 700,000 emails open and 56,000 clicks
eBay with its acquired Phrasee uses artificial intelligence to generate higher performance by using AI’s natural language processing and deep learning.
Phrasee CEO Parry Malm calls the technology “natural language generation,” where millions of messages are generated depending on the brand.
On average, the company says, it drives more than 700,000 email opens and 56,000 clicks per campaign.
On average, since eBay has been using Phrasee’s technology, it has experienced an increase of open rates by about 15.8% and a click-rate of 31.2%.
By optimizing the language in the subject line and the headline copy within the email, the compound effect is a staggering 42.3% uplift in click rate.
It feeds the data into a deep learning engine and tests to determine if the ad or email can perform stronger than without AI. Language models are built per brand, taking into consideration the “tone of voice.”
For example, Phrasee’s team of linguistics went into each of the language models to adjust the output of the message, so the copy didn’t “shriek” about the urgency or make people feel anxious. e.g. This campaign is going viral”
eBay, which now nets $2.4 billion in revenue in Q1 2020, hooked up with Phrasee in 2016. Since then, the move increased performance, including open rates, clicks, and purchases through machine-pattern matching to duplicate the “voice” of the brands it serves.
924 Spam Trigger Words to Avoid in 2020
To help you prevent your emails from being flagged as spam, the post shares a comprehensive list of spam trigger words to avoid in 2020. Many are expected like the “Make Money” scheme but the last one was interesting “Wife”.